Your Homepage Is THE Landing Page

Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more tha...

Google Analytics Announces Updated Reports, More API Tools & New Analytics Academy At Annual Summit

A number of announcements were made at the Google Analytics Summit this week, including updated reports, more API tools , the integration ...

5 Conversion Tracking Tips For AdWords

Last month, I covered how to use call tracking for AdWords to shed some light on how to track phone calls as conversions. This month, I’...

New Google Analytics Speed Suggestions Report Designed To Help Improve Page Load Times

Google Analytics has added a new report designed to help website owners improve page load times. The new Speed Suggestions Report is part ...

Using Analytics To Enhance Your Link Building Strategy

Like everyone else, I’m not psyched that Google took away my organic keyword data. It’s pretty uncool and, as a marketer, it makes my lif...

Interpreting Facebook Page Insights: Reach vs. Engagement

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the o...

How to Measure the Link Authority of Your Content

There are seemingly endless ways to measure the effectiveness of your content marketing efforts. From the basics such as ...

Behavior Define Preferences or Usability?

Understanding customer behavior gives you insight to the processes people follow when making a buying decision. Ideally, the informa...