Your Homepage Is THE Landing Page

Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more tha...

Hummingbird In The Trenches: A Canary In The Coal Mine

I’ve been gathering and analyzing reports and in-the-trenches data from in-house marketers about Google’s Hummingbird, and I believe what...

Google Shopping Adds New Consumer Features Ahead Of The Holidays

Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, the search ...

8 Reasons Your Reconsideration Request Will Fail

Removing a manual unnatural links penalty can be extremely difficult. If you've gone through the process then you're likely famil...

SMBs Spend An Average 46% Of Marketing Budget On ‘Digital’

In October 2013,  BrightLocal teamed up with ChamberOfCommerce.com to conduct an insightful piece of research into the attitudes toward...

If Link Building Really Is Dead, What Do We Do Now?

It’s been shouted from the rooftops, from here to Moz  and every blog in between, but I guess it isn’t official until the doctor says so:...

In Quality Raters’ Handbook, Google Adds Higher Standards For “Your Money Or Your Life” Websites

Google’s continuing push toward identifying expertise and authority on the web takes another step in the form of a new type of website/l...

Google & Microsoft Agree To Block Child Sexual Abuse Material From Search Results

The Mail Online reports Google and Microsoft Bing have adjusted their search results to block child pornography and other child sexual ...

Facebook’s Recent Privacy Policy Updates Take Effect Today

Facebook’s controversial privacy policy updates — announced back in August — are taking effect today. In a blog post today , the compa...

Google Analytics Announces Updated Reports, More API Tools & New Analytics Academy At Annual Summit

A number of announcements were made at the Google Analytics Summit this week, including updated reports, more API tools , the integration ...

Google Claims Government Requests For User Information Have Increased Over 100% Since 2010

Google released an updated Transparency Report today, claiming government requests for user information have increased more than 100 perc...

Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs

As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’...