Alchemy Worx
currently manages and deploys 300+ consumer and business emails every
month for 30+ national and international brands. If ever there were
experts on what works and what doesn’t work with respect to email
marketing, they know it! They’ve provided this fantastic infographic
that focuses on many of the myths that are common in the industry when
it comes to email marketing strategies.
Are your emails lost amongst the dozens or so other emails in everyone’s inbox every day? Is there a best time to send an email? Should you purge your email marketing list of inactive subscribers? Are consumers really trigger happy when it comes to reporting spam? If you send more emails, will you get ignored more? Do shorter email subject lines give better results? Is your subject line getting you routed to the Spam folder?
Sources for the infographic include the DMA, eDataSource, eConsultancy, Merkle, and Return Path.
Resources Link: http://socialmediatoday.com/douglaskarr/1841171/infographic-7-myths-email-marketing
Are your emails lost amongst the dozens or so other emails in everyone’s inbox every day? Is there a best time to send an email? Should you purge your email marketing list of inactive subscribers? Are consumers really trigger happy when it comes to reporting spam? If you send more emails, will you get ignored more? Do shorter email subject lines give better results? Is your subject line getting you routed to the Spam folder?
Resources Link: http://socialmediatoday.com/douglaskarr/1841171/infographic-7-myths-email-marketing
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